About Us

Hello, my name is Oliver Corbin. I’m married to my beautiful wife Emma and we are blessed to have two gorgeous daughters, Isla and Ava.

When I look back at my life, it became clear I was destine to make lotion. I have a passion for lotion but didn’t realize it until recently. Ever since I can remember, I always had dry skin. I have memories of my mom coating my skin with Jergen’s lotion before heading off to elementary school. Winters were especially tough on my skin. My hands and face would develop tiny cuts due to dryness. For the next 30 years, I tried dozens of skin moisturizers in the hopes of finding one that offered long-lasting moisture and smelled great. I never found a lotion that fit those criteria at the local stores.

In June 2012, I started thinking about gifts for my wife’s upcoming birthday. I wanted us to do something fun together. I thought to myself, “my wife loves lotion…and I love lotion…why don’t we make lotion with a fragrance she’d like. I found a recipe online and ordered the supplies.  I ordered several fragrances and she picked the one she liked. We began melting the shea butter, then started mixing the ingredients. The moment of truth arrived and she applied some on her hands. As I looked at her face for approval, I noticed tears welling up in her eyes. “What’s wrong honey?” “This lotion stinks” she said and stormed out of the kitchen. I picked up the jar and smelled the lotion. It did have a much different scent than before we mixed it in. Later, I realized I burned the fragrance.

I felt defeated but I wasn’t ready to give up. I was up for the challenge of perfecting this lotion so that my family could finally have a great moisturizing lotion. Over the course of 2012-2013, I worked on it…playing with the ingredient ratios, melting times, mixing times and fragrances. There were many ups and downs during this time. I remember wanting to quit and take up another hobby but my two little girls would look up at me and say, “Daddy, your lotion smells good.” They kept me from quitting. I couldn’t be a failure in their eyes. I want them to be proud of their dad. Never quit!

Hard work does pay off. In the beginning of 2014, I perfected the lotion-making process and created a company called Shāe LLC. Shāe offers several women’s and men’s fragrant lotions that provide all-day skin moisture, with a very appealing scent. We also make a non-fragrant lotion. I use 100% refined shea butter, grapeseed oil and a designer fragrance. I like the refined shea butter because the scent of the shea nut is naturally filtered out, leaving a very neutral smell. This allows for the designer fragrance to be more prominent. The benefits of this lotion is incredible.

Alan Watts, a famous philosopher once said, “Do something you’re passionate about. Don’t worry about the money. Your life will be more enjoyable.” Making moisturizing lotions is my passion. Skincare is my passion. Our mission is simple: to provide products that excel at moisturizing and healing skin. I hope that you benefit from using Shāe lotions as I, my family and my current customers has. I thank you for your time and I’d like to wish you all the best.

Oliver Corbin Owner, Shāe LLC